Privacy Policy

Introduction and Overview

We have written this privacy statement (version 07.12.2021-111895461) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors (e.g. providers) commissioned by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we provide you with comprehensive information about data we process about you.

Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible party named below or in the imprint, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.

Scope

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online stores) that we operate
• Social media appearances and e-mail communication
• mobile apps for smartphones and other devices

In short, the data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6(1) lit. a DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
2. Contract (Article 6(1)(b) DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
3. Legal Obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate Interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

Further conditions such as the performance of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not generally occur with us. If such a legal basis should be relevant, it will be indicated at the appropriate place.

In addition to the EU Regulation, national laws also apply:

• In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
• In Germany, the Federal Data Protection Act, or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact Details of the Responsible Person

If you have any questions regarding data protection, you will find the contact details of the responsible person or office below:
g.tec medical engineering GmbH
Sarah Breinbauer
Sierningstraße 14, 4521 Schiedlberg, Austria

Authorized to represent: Christoph Guger

E-Mail: office@gtec.at

Phone: +43 (0)7251 222 40

Imprint: gtec.at/imprint

Storage Duration

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion with us. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights under the General Data Protection Regulation

According to Article 13 of the GDPR, you have the following rights to ensure fair and transparent processing of data:

• According to Article 15 of the GDPR, you have the right to know whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and the following information:
  • the purpose for which we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and if the data is transferred to third countries, how security can be guaranteed;
  • how long the data will be stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we have not collected it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
• You have a right to rectify data according to Article 16 of the GDPR, which means that we must correct data if you find errors.
• According to Article 17 of the GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you may request the deletion of your data.
• According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
• According to Article 19 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
• According to Article 21 of the GDPR, you have a right to object, which, once enforced, entails a change in processing.
  • If the processing of your data is based on Article 6 para. 1 lit. e (public interest, exercise of official authority) or Article 6 para. 1 lit. f (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
  • If data is used to conduct direct marketing, you may object to this type of data processing at any time. We may not use your data for direct marketing thereafter.
  • If data is used to perform profiling, you can object to this type of data processing at any time. We may not use your data for profiling thereafter.
• According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).

In short, you have rights – do not hesitate to contact the responsible party listed above with us!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

 

Webhosting

Webhosting summary 👥 Data subjects: Visitors to the website 🤝 Purpose: professional hosting of the website and securing its operation 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider used. 📅 Storage period: depending on the provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests)

What is web hosting?

Nowadays, when you visit websites, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.

If you want to view a website on a screen, you use a program called a web browser to do it. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser needs to connect to another computer where the website’s code is stored: the web server. Running a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server also needs to store data for a while to ensure proper operation.

Why do we process personal data?

The purposes of data processing are:

1. Professional hosting of the website and securing of the operation
2. To maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or prosecution of claims

What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

• the complete Internet address (URL) of the accessed website (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=111895461)
• Browser and browser version (e.g. Chrome 87)
• The operating system used (e.g. Windows 10)
• The address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
• The hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
• Date and time
• In files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not share this data, but we cannot exclude the possibility that this data may be viewed by authorities in the event of unlawful behavior.

In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

Between us and the hosting provider there is usually a contract on commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

DomainFactory Privacy Policy

We use DomainFactory, a web hosting provider among others, for our website. The service provider is the German company domainfactory GmbH, Oskar-Messter-Str. 33, 85737 Ismaning, Germany. You can learn more about the data processed by using DomainFactory in the privacy policy at https://www.df.eu/de/datenschutz/.

Website Building Systems

Website Building Block Systems Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed Data: Data such as technical usage information like browser activity, clickstream activity, session heatmaps, as well as contact information, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers. 📅 Storage duration: Depends on the provider ⚖️ Legal basis: Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. a DSGVO (Consent)

What are website building systems?

We use a website building block system for our website. Building block systems are special forms of a content management system (CMS). With a building block system, website owners can create a website very easily and without programming knowledge. In many cases, web hosts also offer building block systems. By using a modular system, personal data of you may also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider’s data protection statements.

Why do we use website building systems for our website?

The biggest advantage of a modular system is the ease of use. We want to provide you with a clear, simple and concise website that we can easily operate and maintain ourselves – without external support. Meanwhile, a modular system offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and to offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Exactly what data is stored depends, of course, on the website builder system used. Each provider processes and collects different data of the website visitor. But as a rule, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Furthermore, tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. In addition, personal data may also be collected and stored. This is mostly contact data such as e-mail address, telephone number (if you have provided it), IP address and geographical location data. You can find out exactly what data is stored in the provider’s privacy policy.

How long and where is the data stored?

We will inform you about the duration of the data processing below in connection with the website construction kit system used, provided we have further information on this. You will find detailed information about this in the provider’s privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores data from you according to its own specifications, over which we have no control.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website construction system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that all functions may then no longer work as usual.

Legal basis

We have a legitimate interest in using a website construction kit system to optimize our online service and to present it efficiently and in a user-friendly manner for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the construction kit insofar as you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

With this privacy policy, we have brought you closer to the most important general information around data processing. If you wish to obtain more detailed information in this regard, you will find further information – if available – in the following section or in the provider’s privacy policy.

WordPress.com Privacy Policy

We use WordPress.com, a website building system, for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

WordPress also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus especially in the USA) or a data transfer there, WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can learn more about the data processed by using WordPress.com in the privacy policy at https://automattic.com/de/privacy/.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. For this purpose, we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, the visit to our website is automatically assigned to your Facebook user account.

We want to show our services or products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6111895461-7
Intended use: This cookie is used by Facebook to display advertising products.
Expiration date: After 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Intended use: This cookie is used to make Facebook Pixel work properly.
Expiration date: After 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111895461-3
Value: Author name
Intended use: This cookie stores the text and name of a user who leaves a comment, for example.
Expiration date: After 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (Author URL)
Intended use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: After 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author e-mail address
Intended use: This cookie stores the user’s email address if he/she has provided it on the website.
Expiration date: After 12 months

Note: The cookies mentioned above refer to an individual user behavior. Especially with the use of cookies, Facebook changes can never be ruled out.

As long as you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising on http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to disable or enable providers.

Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Facebook’s data processing terms and conditions, which comply with the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

If you want to learn more about Facebook’s privacy policy, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Match Privacy Policy

We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This feature of the pixel allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number as additional information to Facebook if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary 👥 Data subjects: Visitors to the website. 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this privacy policy. 📅 Storage duration: Depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Google Analytics?

We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to:

• Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information on how to get more people interested in our service.
• Behavior reports: This is where we learn how you interact with our website. We can track which path you take on our site and which links you click.
• Conversion reports: Conversion is the name given to a process in which you take a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Labels such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152111895461-5
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: After 2 years

Name: _gid
Value: 2.1687193234.152111895461-1
Intended use: The cookie is also used to distinguish the website visitors
Expiration date: After 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: After 1 minute

Name: AMP_TOKEN
Value:  Not specified
Intended use: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: After 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Intended use: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: After 2 years

Name: __utmt
Value: 1
Intended use: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: After 10 minutes

Name: __utmb
Value: 3.10.1564498958
Intended use: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: After 30 minutes

Name: __utmc
Value: 167421564
Intended use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended use: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: After 6 months

Name: __utmv
Value: Not specified
Intended use: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: After 2 years

Note: This list cannot claim to be complete, as Google also changes the choice of their cookies again and again.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “on the move” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you view only one page on our site and then leave our site.

Account creation: When you create an account or make an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in a shortened form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advertisement you came to our site from.

Other data include contact details, any ratings, playing media (e.g., when you play a video via our site), sharing content via social media, or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have selected. In this case, the retention period is reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data, update it, delete it, or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.

In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.

We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html und https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics reports on demographic characteristics and interests

We have turned on the advertising reports features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. You can learn more about the advertising functions at auf https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop the use of the activities and information of your Google account under “Advertising settings” on https://adssettings.google.com/authenticated via checkbox.

Google Analytics Google Signals Privacy Policy

We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (ad reports, remarketing, cross-device reports, and interest and demographic reports) to get aggregated and anonymized data from you if you have allowed personalized ads in your Google account.

What makes this special is that it is cross-device tracking. That means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or delete it.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Tag Manager Privacy Policy

Google Tag Manager Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: organization of the individual tracking tools 📓 Processed data: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used. 📅 Storage duration: depending on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Google Tag Manager?

For our website we use the Google Tag Manager of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Through Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.

Google Tag Manager is an organizational tool that allows us to incorporate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And that of course also applies to the maintenance of our website. To make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires a relatively large amount of time and it’s easy to lose track. That’s why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don’t need any programming skills. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the different web analytics tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

However, the situation is quite different with the embedded tags of the various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous sharing of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out – despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google’s own servers. The servers are distributed all over the world. Most of them are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Tag Managers can improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we use the Google Tag Manager only insofar as you have given consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Tag Manager, can be found at https://business.safety.google/adsprocessorterms/.

If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Hotjar Privacy Policy

Hotjar Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the user experience. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior and IP addresses. 📅 Storage period: The data is deleted after one year ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Hotjar?

We use Hotjar from Hotjar Limited (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta) on our website to statistically analyze visitor data. Hotjar is a service that analyzes the behavior and feedback of you, the user, on our website through a combination of analytics and feedback tools. We receive reports and visuals from Hotjar that show us where and how you “move” on our site. Personal data is automatically anonymized and never reaches Hotjar’s servers. This means you are not personally identified as a site user and we still learn a lot about your user behavior.

As mentioned in the section above, Hotjar helps us analyze the behavior of our site visitors. These tools that Hotjar offers include heatmaps, conversion funnels, visitor recording, incoming feedback, feedback polls, and surveys (for more information about these, please visit https://www.hotjar.com/). Thus, Hotjar helps us to provide you with a better user experience and service. So on the one hand it provides a good analysis about online behavior, on the other hand we also get a good feedback about the quality of our website. Because besides all the analysis aspects, of course we simply want to know your opinion about our website. And with the feedback tool, that’s exactly what we can do.

Why do we use Hotjar on our website?

In recent years, the importance of user experience on websites has increased significantly. And for good reason, too. A website should be built in such a way that you, as a visitor, feel comfortable and find your way around easily. Thanks to Hotjar’s analytics and feedback tools, we can make our website and our offer more attractive. Heatmaps from Hotjar prove to be particularly valuable for us. Heatmaps are a form of representation for the visualization of data. Through Hotjar’s heatmaps, we see, for example, very precisely what you like to click on, tap on, and where you scroll.

What data is stored by Hotjar?

As you browse our website, Hotjar automatically collects information about your user behavior. In order to be able to collect this information, we have implemented our own tracking code on our website. The following data can be collected via your computer or browser:

• IP address of your computer (collected and stored in an anonymous format)
• Screen size
• Browser info (which browser, which version, etc.)
• Your location (but only the country)
• Your preferred language setting
• Visited web pages (sub-pages)
• Date and time of access to one of our subpages (web pages)

In addition, cookies also store data that is placed on your computer (usually in your browser). No personal data is collected in them. In principle, Hotjar does not share any collected data with third parties. However, Hotjar explicitly points out that it is sometimes necessary to share data with Amazon Web Services. Then parts of your information are stored on their servers. However, Amazon is bound by a confidentiality obligation not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only to approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are intended to serve as a barrier between Hotjar’s secure internal network and the Internet. Furthermore, Hotjar also uses third-party companies, such as Google Analytics or Optimizely, for its services. These companies may also store information that your browser sends to our website.

The following cookies are used by Hotjar. Since we refer, among other things, to the cookie list from the privacy policy of Hotjar at https://www.hotjar.com/legal/policies/cookie-information, not every cookie has an exemplary value. The list shows examples of Hotjar cookies used and does not claim to be complete.

Name: ajs_anonymous_id
Value: %2258832463-7cee-48ee-b346-a195f18b06c3%22111895461-5
Intended use: The cookie is usually used for analytics purposes and helps count visitors to our site by tracking whether you have been to this page before.
Expiration date: After one year

Name: ajs_group_id
Value: 0
Intended use: This cookie collects data about user behavior. This data can then be assigned to a specific visitor group based on commonalities among website visitors.
Expiration date: After one year

Name: _hjid
Value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c
Intended use: The cookie is used to maintain a Hotjar user ID that is unique to the website in the browser. This allows user behavior to be associated with the same user ID on subsequent visits.
Expiration date: After one year

Name: _hjMinimizedPolls
Value: 462568111895461-8
Intended use: Whenever you minimize a Feedback Poll widget, Hotjar sets this cookie. The cookie ensures that the widget stays minimized when you browse our pages.
Expiration date: After one year

Name: _hjIncludedInSample
Value: 1
Intended use: This session cookie is set to inform Hotjar whether you are part of the selected people (sample) used to generate funnels.
Expiration date: After one year

Name: _hjClosedSurveyInvites
Intended use: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation appears only once for you.
Expiration date: After one year

Name: _hjDonePolls
Intended use: As soon as you finish a feedback “question round” with the so-called Feedback Poll widget, this cookie is set in your browser. This prevents Hotjar from sending you the same surveys again in the future.
Expiration date: After one year

Name: _hjDoneTestersWidgets
Intended use: This cookie is used as soon as you enter your data in the “Recruit User Tester Widget”. With this widget we want to recruit you as a tester. So that this form does not appear again and again, the cookie is used.
Expiration date: After one year

Name: _hjMinimizedTestersWidgets
Intended use: This cookie is set so that the “Recruit User Tester” remains minimized on all our pages once you have minimized it.
Expiration date: After one year

Name: _hjShownFeedbackMessage
Intended use: This cookie is set when you have minimized or supplemented the incoming feedback. This is done so that the incoming feedback is immediately loaded as minimized when you navigate to another page where it should be displayed.
Expiration date: After one year

How long and where is the data stored?

We have included a tracking code on our website that is transmitted to Hotjar servers in Ireland (EU). This tracking code contacts Hotjar’s servers and sends a script to your computer or device that you use to access our site. The script collects certain data related to your interaction with our site. This data is then sent to Hotjar’s servers for processing. Hotjar has imposed on itself a 365-day data retention period. This means that all data collected by Hotjar that is older than one year is automatically deleted.

How can I delete my data or prevent data storage?

Hotjar does not store any personal data about you for analysis. The company even advertises with the slogan “We track behavior, not individuals”. You also always have the option to prevent the collection of your data. To do so, you just need to go to the “Opt-out Page” and click on “Disable Hotjar”. Please note that deleting cookies, using the private mode of your browser or using a different browser will cause data to be collected again. Furthermore, you can also activate the “Do Not Track” button in your browser. In the Chrome browser, for example, you have to click on the three bars in the top right corner and go to “Settings”. There, in the “Privacy” section, you will find the option “Send a “Do Not Track” request with browser accesses”. Now just activate this button and no data will be collected by Hotjar.

Legal basis

The use of Hotjar requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Hotjar, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Hotjar if you have given your consent.

More details about the privacy policy and what data is collected by Hotjar and in what way can be found at https://www.hotjar.com/legal/policies/privacy?tid=111895461.

Email Marketing

Email Marketing Summary 👥 Affected: Newsletter subscribers 🤝 Purpose: direct advertising by e-mail, notification of system-relevant events. 📓 Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this in the respective email marketing tool used. 📅 Storage period: duration of the existence of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is Email Marketing?

In order to keep you always up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.

If you want to participate in our e-mail marketing (usually via newsletter), you usually just need to register with your e-mail address. To do this, you fill out an online form and submit it. However, it may also happen that we ask you for your title and name, for example, so that we can write to you personally.

In principle, the registration for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail to confirm your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing – often just called “newsletters” – as an essential part of our online marketing. Provided you agree to this or it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That’s why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

What data is processed?

When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your declaration of consent so that we can always prove that this complies with our laws.

Duration of data processing

If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at that time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.

Right of objection

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually takes only a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really can’t find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.

Legal basis

The sending of our newsletter is based on your Consent (Article 6 para. 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.

Information on special e-mail marketing services and how they process personal data – if available – can be found in the following sections.

CleverReach Privacy Policy

We use CleverReach, a service for our email marketing, on our website. The service provider is the German company CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany. You can learn more about the data processed through the use of CleverReach in the Privacy Policy at https://www.cleverreach.com/de/datenschutz/.

Messenger & Communication

Messenger & Communication Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Contact requests and general communication between us and you. 📓 Processed data: Data such as name, address, email address, phone number, general content data, IP address if applicable. You can find more details on this in the respective tools used. 📅 Storage duration: depending on the messenger & communication functions used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations).

What are messenger & communication functions?

We offer various options on our website (such as messenger and chat functions, online form, e-mail, telephone or social media) to communicate with us. In the process, your data is also processed and stored to the extent necessary to respond to your inquiry and our subsequent measures.

In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. Currently, the most commonly used messenger function is WhatsApp, but there are of course many different providers that offer messenger functions specifically for websites. If content is encrypted end-to-end, this is indicated in the individual privacy texts or in the privacy policy of the respective provider. End-to-end encryption means nothing other than that content of a message itself is not visible to the provider. However, information about your device, location settings and other technical data can still be processed and stored.

Why do we use Messenger & Communication features?

Communication options with you are of great importance to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the convenient messenger & communication functions, you can always choose the ones you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it comes to internal contractual matters. In this case, we recommend other means of communication such as e-mail or telephone.

We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Article 26 of the GDPR. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is reproduced below for the platform concerned.

Please note that when using our built-in elements, data from you may also be processed outside the European Union, as many providers, for example Facebook Messenger or WhatsApp are American companies. As a result, you may no longer be able to claim or enforce your rights with regard to your personal data as easily.

What data is processed?

Exactly what data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, phone number, email address and content data such as all information you enter in a contact form. In most cases, information about your device and the IP address are also stored. Data that is collected via a messenger & communication function is also stored on the providers’ servers.

If you want to know exactly what data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. You can learn more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. For more information, please refer to the consent section.

Since Messenger & Communication features may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read the privacy statements of the respective tools.

Legal basis

If you have consented that data from you can be processed and stored by integrated messenger & communication functions, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). We process your request and manage your data in the context of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to respond to requests. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners, if consent has been given.

 

HubSpot Customer Service Privacy Policy

We use HubSpot on our website, among other things a customer service tool. The service provider is the American company HubSpot, Inc, 25 First St 2nd Floor Cambridge, MA, USA. The company also has a registered office in Ireland with the address 1 Sir John Rogerson’s Quay, Dublin 2, Ireland.

HubSpot also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, HubSpot uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, HubSpot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at https://legal.hubspot.com/dpa.

You can learn more about the data processed through the use of HubSpot in the Privacy Policy on https://legal.hubspot.com/de/privacy-policy.

 

Chatbots

Chatbots Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Contact requests and general communication between us and you. 📓 Processed data: Data such as name, address, email address, phone number, general content data, IP address if applicable. You can find more details on this in the respective tools used. 📅 Storage duration: depending on the chatbots & chat functions used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations).

What are chatbots?

You can also communicate with us via chatbots or similar chat functions. A chat offers the possibility to write or talk to each other with only a very small time delay. A chatbot is software that attempts to answer your question and, if necessary, informs you of news. By using these means of communication, personal data of you may also be processed and stored.

Why do we use chatbots?

Communication options with you are important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. Chatbots have the great advantage that we can answer frequently asked questions automatically with the help of this software. This saves us time and you still receive detailed and helpful answers. If the chatbot is unable to help, you also have the option of contacting us personally at any time, of course.

Please note that when using our built-in elements, data from you may also be processed outside the European Union, as many providers are American companies. As a result, you may no longer be able to claim or enforce your rights with regard to your personal data as easily.

What data is processed?

It may happen that you also use the chat services at other websites/platforms. In this case, your user ID will also be stored on the servers of this website. We may also be informed about which user has used the chat at what time. The contents are also stored. Exactly which data is stored depends on the service in question. As a rule, however, it is contact data such as e-mail address or telephone number, IP address and various usage data.

If you have consented to the chat function being used, this consent is also stored or logged, along with any registration. We do this so that we can also prove the registration or consent if this is required by law.

The provider of a chat platform can also find out when you chat and also receives technical information about the device you are using. Exactly what information is stored and processed also depends on your PC settings. In many cases, for example, data about your approximate location can be collected. This is done on the one hand to optimize the chat services and on the other hand to ensure more security. Furthermore, the information can also be used to set personalized advertising and marketing measures.

If you have agreed that a chatbot can send you a message, you can of course deactivate this activation at any time. The chatbot also serves as a help here and shows you how to unsubscribe from this function. All your data in this regard will subsequently be deleted from the recipient directory.

We use the above-mentioned data, for example, to be able to address you personally via the chat, to be able to answer your questions and inquiries or also to send you possible content. In addition, we can also use it to fundamentally improve our chat services.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. You can learn more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since chat services may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis

We ask for your permission via a pop-up window to process data from you as part of the chat services. If you consent, this consent also serves as the legal basis (Art. 6 para. 1 lit. a DSGVO) for data processing. In addition, we process your inquiries and manage your data in the context of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to respond to inquiries. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent.

 

HubSpot (Chatbot) Privacy Policy

We also use the chatbot function HubSpot. The service provider is the American company HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA.

HubSpot also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, HubSpot uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, HubSpot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We also use the chatbot function The data processing agreement, which complies with the standard contractual clauses, can be found at https://legal.hubspot.com/dpa.

You can learn more about the data processed through the use of HubSpot in the Privacy Policy on https://legal.hubspot.com/de/privacy-policy.

 

Facebook privacy policy

Facebook Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed Data: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details below in the Privacy Policy. 📅 Storage period: until the data is no longer useful for Facebook’s purposes ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer.

If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.

In the following, we will provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook Tools. Among them are:

• Facebook pixel
• Social plug-ins (such as the “Like” or “Share” button)
• Facebook login
• Account kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentations
• Technologies and services

Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach precisely these people. However, in order to show users suitable ads, Facebook needs information about people’s wishes and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.

Data about your behavior on our website is called “event data” by Facebook. This is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address may be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is sent to Facebook, a process called “hashing” takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver ads in an optimized way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”.

5) Now enter your password, click “Continue” and then click “Delete account”.

The storage of data that Facebook receives via our site is done, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented that data from you can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.

Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Facebook’s data processing terms and conditions, which comply with the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policies on https://www.facebook.com/about/privacy/update.

 

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

• “Save” button
• “Like” button, share, send and quote
• Page plug-in
• Comments section
• Messenger plug-in
• Embedded posts and video player
• Groups plug-in

At https://developers.facebook.com/docs/plugins you will find more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have already visited facebook.com, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information obtained is deleted or anonymized again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook during your website visit (log out).

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would still like to explicitly point out that we do not know exactly about the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: Not specified
Intended use: This cookie is used to make the social plug-ins on our website work.
Expiration date: After end of session

Name: fr
Value: 0jieyh4111895461c2GnlufEJ9..Bde09j…1.0.Bde09j
Intended use: Also the cookie is necessary for the plug-ins to work properly.
Expiration date: After 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

Provided you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php.

 

Instagram privacy policy

LinkedIn Privacy Policy Summary 👥 Data subject: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Data Processed: Data such as user behavior data, information about your device and your IP address. More details can be found below in the privacy policy. 📅 Storage period: the data is generally deleted within 30 days. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information on the one hand from the Instagram policies, but on the other hand also from the Facebook data policies themselves.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your preferences and interests. It’s important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, phone number and IP address. This customer data will only be transmitted to Instagram if you have been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the “event data” mentioned above is also transmitted. By “event data” Facebook – and consequently Instagram – understands data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data is matched with the data that Instagram already has from you.

Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram functions used and whether you yourself have an Instagram account, different amounts of data are stored.

We assume that Instagram’s data processing works the same way as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymized. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram feature (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Intended use: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more about this.
Expiration date: After one year

Name: mid
Value: “”
Intended use: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: After the end of the session

Name: fbsr_111895461124024
Value: Not specified
Intended use: This cookie stores the log-in request for users of the Instagram app.
Expiration date: After the end of the session

Name: rur
Value: ATN
Intended use: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: After the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe111895461”
Intended use: This cookie is used for Instagram’s marketing purposes.
Expiration date: After the end of the session

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. The data processing is done in compliance with its own data policy. Your data is distributed, among other things for security reasons, on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.

And this is how deleting Instagram account works:

First, open the Instagram app. On your profile page, go down and click on “Help section”. Now you will get to the company’s website. On the webpage, click “Manage account” and then click “Delete your account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Instagram and Facebook, respectively, also process data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We have tried to bring you closer to the most important information about Instagram’s data processing. You can learn more about Instagram’s data policies at https://help.instagram.com/519522125107875.

 

LinkedIn Privacy Policy

LinkedIn Privacy Policy Summary 👥 Data subject: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Data Processed: Data such as user behavior data, information about your device and your IP address. More details can be found below in the privacy policy. 📅 Storage period: the data is generally deleted within 30 days. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is LinkedIn?

We use social plug-ins of the social media network LinkedIn, of the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins may be feeds, content sharing or links to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are around 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can’t follow all the social media channels individually. Even if it would be worth it, as in our case. Because time and again we post interesting news or reports that are worth spreading. That’s why we’ve made it possible on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.

What data is stored by LinkedIn?

Only through the mere integration of the social plug-ins LinkedIn does not store any personal data. LinkedIn calls this data generated by plug-ins passive impressions. But when you click on a social plug-in, for example to share our content, the platform stores personal data as so-called “active impressions”. And this is regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data is assigned to your account.

Your browser establishes a direct connection to LinkedIn’s servers when you interact with our plug-ins. In this way, the company logs various usage data. In addition to your IP address, this can be login data, device information or info about your internet or mobile provider, for example. If you access LinkedIn services via your smartphone, your location (after you have allowed this) can also be determined. LinkedIn may also share this data in “hashed” form with third-party advertisers. Hashing means turning a record into a string of characters. This can be used to encrypt the data in such a way that individuals can no longer be identified.

Most data about your user behavior is stored in cookies. These are small text files that are usually set in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be exhaustive and is provided as an example only. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111895461-
Intended use: The cookie is a so-called “browser ID cookie” and consequently stores your identification number (ID).
Expiration date: After 2 years

Name: lang
Value: v=2&lang=de-de
Intended use: This cookie stores your preset or preferred language.
Expiration date: After end of session

Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G111895461…
Intended use: This cookie is used for routing. Routing records the ways you came to LinkedIn and how you navigate through the website there.
Expiration date: After 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Intended use: No further information could be obtained about this cookie.
Expiration date: After 2 minutes

Name: JSESSIONID
Value: ajax:1118954612900777718326218137
Intended use: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: After end of session

Name: bscookie
Value: “v=1&201910230812…
Intended use: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiration date: After 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Intended use: No further information could be found about this cookie.
Expiration date: After 7 days

Note: LinkedIn also works with third-party providers. That is why we also detected the two Google Analytics cookies _ga and _gat during our test.

How long and where is the data stored?

Generally, LinkedIn will retain your personal data for as long as it deems necessary to provide its services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregate and anonymized form even after you delete your account. Once you delete your account, other people will not be able to see your data within one day. LinkedIn generally deletes data within 30 days. However, LinkedIn retains data if it is necessary due to legal obligation. Data that can no longer be assigned to individuals remain stored even after the account is closed. The data is stored on various servers in America and presumably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and also delete your personal data at any time. In your LinkedIn account you can manage, change and delete your data. In addition, you can also request a copy of your personal data from LinkedIn.

To access account information in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the “Settings and Privacy” section. Now click on “Privacy” and then in the section “How LinkedIn uses your data” click on “Change”. In just a short time, you will be able to download selected data about your web activity and account history.

You also have the option in your browser to prevent LinkedIn from processing your data. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most common browsers here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

LinkedIn also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, LinkedIn uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about LinkedIn’s standard contractual clauses can be found at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs.

We have tried to bring you closer to the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can learn even more about the data processing of the social media network LinkedIn.

 

Social Media

Social Media Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising. 📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details on this with the respective social media tool used. 📅 Storage duration: depending on the social media platforms used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is social media?

In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. Our social media presences enable us to bring our products and services closer to prospective customers. The social media elements embedded on our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below with the platform concerned.

Please note that when using the social media platforms or our built-in elements, data from you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. As a result, you may no longer be able to claim or enforce your rights with regard to your personal data as easily.

What data is processed?

Exactly what data is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile at the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers also have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you want to assert the corresponding rights.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

You can find information about specific social media platforms – if available – in the following sections.

 

TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European region.

TikTok also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer there, TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

To learn more about the standard contractual clauses and the data processed through the use of TikTok Pixel, please see the Privacy Policy at https://www.tiktok.com/legal/privacy-policy?lang=de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

 

Twitter privacy policy

Twitter Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as user behavior data, information about your device and your IP address. More details can be found below in the privacy policy. 📅 Storage period: collected data from other websites is deleted by Twitter after 30 days at the latest. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Twitter?

We have integrated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and in Switzerland, no personal data or data relating to your web activities are transmitted to Twitter by the mere inclusion of the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored there and processed. We have no influence on this data processing and bear no responsibility for it. Within the scope of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can protect yourself from the data transmission to a large extent.

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets.” Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a worldwide and open news platform. Twitter also allows users to have an anonymous account, and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. Especially Twitter has grown close to our hearts as a useful “little” news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you can’t follow every channel separately. After all, you also have something else to do. That’s why we have included Twitter functions on our website. You can follow our Twitter activity “on the spot” or follow a direct link to our Twitter page. Through this integration, we want to strengthen our service and user-friendliness on our website.

What data is stored by Twitter?

On some of our subpages you will find the built-in Twitter functions. When you interact with the Twitter content, such as clicking on a button, Twitter may collect and store data. This is the case even if you do not have a Twitter account yourself. Twitter calls this data “log data.” It includes demographic data, browser cookie IDs, your smartphone’s ID, hashed email addresses, and information about what pages you visited on Twitter and what actions you took. Twitter, of course, stores more data if you have a Twitter account and are logged in. Most of the time, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.

We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter features. Please consider this list as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies always changes and depends on your individual actions with Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE111895461”
Intended use: This cookie stores information about how you use the website and through which advertisements you may have come to Twitter.
Expiration date: After 2 years

Name: lang
Value: de
Intended use: This cookie stores your preset or preferred language.
Expiration date: After end of session

Name: guest_id
Value: 111895461v1%3A157132626
Intended use: This cookie is set to identify you as a guest.
Expiration date: After 2 years

Name: fm
Value: 0
Intended use: Unfortunately, we could not find out the purpose of this cookie.
Expiration date: After end of session

Name: external_referer
Value: 1118954612beTA0sf5lkMrlGt
Intended use: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days

Name: eu_cn
Value: 1
Intended use: This cookie stores user activity and serves various advertising purposes of Twitter.
Expiration date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Intended use: Unfortunately, we have not found any information about this cookie.
Expiration date: After 6 hours

Name: _twitter_sess
Value: 53D%253D–dd0248111895461-
Intended use: This cookie allows you to use functions within the Twitter website.
Expiration date: After end of session

Note: Twitter also works with third-party providers. That is why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, on the other hand the data also serves internal security measures.

How long and where is the data stored?

When Twitter collects data from other websites, it is deleted, aggregated, or otherwise obscured after a maximum of 30 days. The Twitter servers are located on various server centers in the United States. Accordingly, it can be assumed that the collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a legal deletion period.

How can I delete my data or prevent data storage?

Twitter repeatedly emphasizes in its privacy policy that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course store data about you.

If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on “Settings and privacy”. Here you can manage the data processing individually.

If you do not have a Twitter account, you can go to twitter.com and then click on “Individualization”. Under the item “Individualization and data” you can manage your collected data.

Most data is stored via cookies, as mentioned above, and you can manage, disable or delete them in your browser. Please note that you only “edit” the cookies in the browser you have chosen. That means: if you use another browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions for cookie management of the most popular browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also manage your browser in such a way that you are informed for each individual cookie. Then you can always decide individually whether you allow a cookie or not.

Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings, you can disable personalized advertising under “Individualization and data”. If you use Twitter on a browser, you can disable personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.

Legal basis

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Twitter also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Twitter uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Twitter undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about Twitter’s standard contractual clauses can be found at https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

We hope we have given you a basic overview of Twitter’s data processing. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy statement at https://twitter.com/de/privacy.

 

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary 👥 Data subjects: visitors to the website 🤝 Purpose: economic success and the optimization of our service performance. 📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed. 📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What is Google Ads conversion tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to draw more people’s attention to the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That’s why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The goal is to ensure that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the cookie “Conversion” is stored on your computer (mostly in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for conversion tracking from Google:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111895461-3
Intended use: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: After 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Intended use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: After 3 months

Note: The cookie _gac only appears in connection with Google Analytics. The above list is not exhaustive, as Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Here you can find the instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that by disabling these cookies you do not prevent the ads, only the personalized ads.

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Ads Conversion Tracking.

On our part, there is also a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing terms for Google advertising products (Google Ads Controller Data Protection Terms), which correspond to the standard contractual clauses and are also applicable to Google Ads, can be found at https://business.safety.google/adscontrollerterms/.

If you would like to learn more about Google’s privacy policy, we recommend that you read Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

 

Online Marketing

Online Marketing Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. More details on this can be found with the respective online marketing tool used. 📅 Storage duration: depending on the online marketing tools used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What is online marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offering to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimization. To enable us to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are really interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to every person who is interested in our offer. We are aware that this is not possible without consciously set measures. That’s why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. So the purpose of these online marketing tools we use is ultimately to optimize our offering.

What data is processed?

In order for our online marketing to work and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertisements in the classic sense, but also directly on our website, display our content in the way you prefer. For this purpose, there are various third-party tools that offer these functions and accordingly also collect and store data from you. In the named cookies are stored, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or from which website you have come to us. In addition, technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have consented that we may also determine your location, we may also store and process this.

Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing processes. We can therefore not identify you as a person, but we have only the pseudonymized stored information in the user profiles.

Under certain circumstances, the cookies can also be deployed on other websites that work with the same advertising tools, analyzed and used for advertising purposes. The data may then also be stored on the servers of the advertising tools providers.

In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.

With all the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you recognizable as an individual. The data only shows how well set advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. In the respective privacy statements of the individual providers, you will usually receive detailed information about the individual cookies used by the provider.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.

Since online marketing tools may generally use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.

Legal basis

If you have consented that third-party providers may be used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

On our part, there is also a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The corresponding legal basis for this is Art. 6 Para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.

Information on specific online marketing tools – if available – can be found in the following sections.

 

Facebook Conversions API Privacy Policy

We use Facebook Conversions API on our website, a server-side event tracking tool. The service provider is the American company Facebook Inc. For the European region, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Facebook’s data processing terms and conditions, which comply with the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can learn more about the data processed through the use of Facebook Conversions API in the Privacy Policy on https://www.facebook.com/about/privacy.

 

Facebook Custom Audiences privacy policy

We use Facebook Custom Audiences on our website, a server-side event tracking tool. The service provider is the American company Facebook Inc. For the European region, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Facebook’s data processing terms and conditions, which comply with the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can learn more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy on https://www.facebook.com/about/privacy.

 

HubSpot Privacy Policy

We use HubSpot, a digital marketing tool, on our website. The service provider is the American company HubSpot, Inc, 25 First St 2nd Floor Cambridge, MA, USA. The company also has a registered office in Ireland, among other places, with the address 1 Sir John Rogerson’s Quay, Dublin 2, Ireland.

HubSpot also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, HubSpot uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, HubSpot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at https://legal.hubspot.com/dpa.

You can learn more about the data processed through the use of HubSpot in the Privacy Policy on https://legal.hubspot.com/de/privacy-policy.

 

LinkedIn Insight Tag Privacy Policy

We use the conversion tracking tool LinkedIn Insight Tag on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The company LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for the data protection-relevant aspects in the European Economic Area (EEA), the EU and Switzerland.

LinkedIn also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, LinkedIn uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about LinkedIn’s standard contractual clauses can be found at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs

You can learn more about LinkedIn Insight-Tag at https://www.linkedin.com/help/linkedin/answer/a427660. You can also learn more about the data processed through the use of LinkedIn Insight-Tag in the privacy policy at https://de.linkedin.com/legal/privacy-policy.

 

Cloudflare privacy policy

Cloudflare Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance (to load the website faster). 📓 Processed data: Data such as IP address, contact and log info, security fingerprints, and website performance data. More details can be found below in this privacy policy. 📅 Storage period: most of the time the data is stored for less than 24 hours. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Cloudflare?

We use Cloudflare on this website from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) to make our website faster and more secure. In doing so, Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that provides a content delivery network and various security services. These services are located between the user and our hosting provider. What this all means exactly, we will try to explain in more detail below.

A Content Delivery Network (CDN), as provided by the Cloudflare company, is nothing more than a network of connected servers. Cloudflare has distributed such servers all over the world in order to bring websites to your screen faster. Simply put, Cloudflare creates copies of our website and places them on their own servers. Now, when you visit our website, a system of load balancing ensures that the largest portions of our website are delivered from the server that can display our website to you the fastest. The distance of data transfer to your browser is significantly shortened by a CDN. Thus, the content of our website will be delivered to you by Cloudflare not only from our hosting server, but from servers all over the world. The use of Cloudflare will be especially helpful for users from abroad, as here the site can be delivered from a server nearby. Apart from fast website delivery, Cloudflare also offers various security services, such as DDoS protection or web application firewall.

Why do we use Cloudflare on our website?

Of course we want to offer you the best possible service with our website. Cloudflare helps us to make our website faster and more secure. Cloudflare provides us with web optimizations as well as security services, such as DDoS protection and web firewall. This also includes a Reverse-Proxy and content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website on local data centers and blocking spam software, Cloudflare enables us to reduce our bandwidth usage by about 60%. Serving content through a data center near you and some web optimizations performed there reduces the average web page load time by about half. Using the “I’m Under Attack Mode” setting can mitigate further attacks, according to Cloudflare, by displaying a JavaScript computational task to solve before a user can access a web page. Overall, this makes our website much more powerful and less vulnerable to spam or other attacks.

What data is processed by Cloudflare?

Cloudflare generally forwards only those data that are controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator itself. In addition, Cloudflare may collect certain information about the use of our website and process data that is sent by us or for which Cloudflare has received appropriate instructions. In most cases, Cloudflare receives data such as IP address, contact and log info, security fingerprints, and website performance data. Log data helps Cloudflare detect new threats, for example. This allows Cloudflare to provide a high level of security protection for our website. Cloudflare processes this data as part of the services in compliance with applicable laws. This of course includes the German Data Protection Regulation (DSGVO).

For security reasons, Cloudflare also uses a cookie. The cookie (__cfduid) is used to identify individual users behind a shared IP address and to apply security settings for each individual user. For example, this cookie becomes very useful if you use our website from a location where there are a number of infected computers. However, if your computer is trustworthy, we can recognize this from the cookie. Thus, despite infected PCs in your environment, you can surf our website unhindered and worry-free. It is also important to know that this cookie does not store any personal data. This cookie is absolutely necessary for the Cloudflare security features and cannot be disabled.

Cookies from Cloudflare

Name: __cfduid
Value: d798bf7df9c1ad5b7583eda5cc5e78111895461-3
Intended use: Security settings for each individual visitor
Expiration date: After one year

Cloudflare also works with third party service providers. These may only process personal data under the instruction of Cloudflare and in accordance with the privacy policy and other confidentiality and security measures. Cloudflare does not share personal data without explicit consent from us.

How long and where is the data stored?

Cloudflare stores your information primarily in the United States and the European Economic Area. Cloudflare can transfer and access the information described above from all over the world. In general, Cloudflare stores user-level data for domains in Free, Pro, and Business versions for less than 24 hours. For Enterprise domains that have Cloudflare Logs (formerly Enterprise LogShare or ELS) enabled, data can be stored for up to 7 days. However, if IP addresses trigger security alerts at Cloudflare, there may be exceptions to the above retention period.

How can I delete my data or prevent data storage?

Cloudflare keeps data logs only as long as necessary and this data is also deleted within 24 hours in most cases. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its permanent logs in order to improve the overall performance of Cloudflare Resolver and to identify any security risks. To see exactly what permanent logs are stored, please visit https://www.cloudflare.com/application/privacypolicy/. All data that Cloudflare collects (temporary or permanent) is scrubbed of any personally identifiable information. All permanent logs are also anonymized by Cloudflare.

Cloudflare addresses in their privacy policy that they are not responsible for the content they receive. For example, if you ask Cloudflare to update or delete your content, Cloudflare basically refers you to us as the website operator. You can also completely prevent the entire collection and processing of your data by Cloudflare by disabling the execution of script code in your browser or by installing a script blocker in your browser.

Legal basis

If you have consented to Cloudflare being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by Cloudflare.

From our side, there is also a legitimate interest to use Cloudflare to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Cloudflare if you have given your consent.

Cloudflare also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus in particular in the USA) or a data transfer there, Cloudflare uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Cloudflare to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find more information about data protection at Cloudflare on https://www.cloudflare.com/de-de/privacypolicy/

 

Cookie Consent Management Platform

Cookie Consent Management Platform Summary 👥 Data subjects: Website visitors 🤝 Purpose: To obtain and manage consent for certain cookies and thus the use of certain tools. 📓 Data processed: Data used to manage the set cookie settings such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool used. 📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which helps us and you to handle used scripts and cookies correctly and safely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to give you this right, we first need to know exactly which cookies ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should be prepared for a storage period of several years. In the respective privacy statements of the individual providers, you will usually receive precise information about the duration of data processing.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your Consent (Article 6 para. 1 lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a Legitimate Interest (Article 6 para. 1 lit. f DSGVO).

 

BorlabsCookie Privacy Policy

We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. The service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany. You can learn more about the data processed through the use of BorlabsCookie in the Privacy Policy on
https://de.borlabs.io/datenschutz/.

 

Stripe Privacy Policy

Stripe Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of the payment process on our website. 📓 Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data. More details can be found further below in this privacy policy 📅 Storage period: data is stored until the cooperation with Stripe is terminated ⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (contract processing), Art. 6 para. 1 lit. a DSGVO (consent)

What is Stripe?

We use a payment tool from the American technology company and online payment service Stripe on our website. For customers within the EU, Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible. This means that if you choose Stripe as your payment method, your payment will be processed through Stripe Payments. In doing so, data necessary for the payment process will be forwarded to Stripe and stored. In this privacy policy, we provide you with an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe provides payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our web store. Stripe takes care of the entire payment process. A big advantage of Stripe is, for example, that you never have to leave our website or store during the payment process and the payment processing is very fast.

Why do we use Stripe for our website?

Of course we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and therefore especially payment processes have to work quickly and smoothly. In addition to our other payment providers, we have found a partner in Stripe that ensures secure and fast payment processing.

What data is stored by Stripe?

If you choose Stripe as your payment method, personal data will also be transmitted from you to Stripe and stored there. This is transaction data. This data includes the payment method (i.e. credit card, debit card or account number), bank code, currency, amount and date of payment. In the case of a transaction, your name, e-mail address, billing or shipping address, and sometimes your transaction history may also be transmitted. This data is necessary for authentication. Stripe may also collect your name, address, phone number, and country in addition to technical data about your device (such as IP address) for fraud prevention, financial reporting, and to fully provide its services.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies that have nothing to do with the Stripe company. However, the data may be shared with internal departments, a limited number of external Stripe partners, or for regulatory compliance purposes, for example. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe may set during the payment process:

Name: m
Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456111895461-5
Intended use: This cookie appears when you select the payment method. It stores and recognizes whether you access our website via a PC, tablet or smartphone.
Expiration date: After 2 years

Name: __stripe_mid
Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9111895461-1
Intended use: In order to perform a credit card transaction, this cookie is required. For this purpose, the cookie stores your session ID.
Expiration date: After one year

Name: __stripe_sid
Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Intended use: This cookie also stores your ID and is used for the payment process on our website by Stripe.
Expiration date: After the session

How long and where is the data stored?

Personal data is generally stored for the duration of the service provision. This means that the data is stored until we terminate the cooperation with Stripe. However, in order to comply with legal and regulatory obligations, Stripe may also store personal data beyond the duration of the service provision. Because Stripe is a global company, data may also be stored in any country where Stripe provides services. Thus, data may also be stored outside your country, for example in the USA.

How can I delete my data or prevent data storage?

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to access, correct and delete your personal data. If you have any questions, you can also contact the Stripe team at any time via https://support.stripe.com/contact/email.

You can delete, disable, or manage cookies that Stripe uses for its functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that if you do this, the payment process may no longer work. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Legal basis

We therefore offer for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). In addition to traditional banking/credit institutions, we also offer the payment service provider Stripe. The successful use of the service further requires your consent (Art. 6 para. 1 lit. a DSGVO), insofar as the admission of cookies is necessary for the use.

Stripe also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Stripe uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Stripe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on the standard contractual clauses and on the data processed through the use of Stripe, please refer to the Privacy Policy on https://stripe.com/at/privacy.

 

Payment provider

Payment provider privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Enabling and optimizing the payment process on our website. 📓 Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data. More details can be found at the respective payment provider tool used. 📅 Storage duration: depending on the payment provider used. ⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (fulfillment of a contract).

What is a payment processor?

We use online payment systems on our website that allow us and you a secure and smooth payment process. Among other things, personal data may be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that allow you to place an order via online banking. In this case, the payment processing is carried out by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks left that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and especially payment processes must work quickly and smoothly. For these reasons we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

Exactly which data is processed depends, of course, on the respective payment provider. But basically, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. These are necessary data to be able to carry out a transaction at all. In addition, any contractual data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, it may happen that payment providers forward data to the appropriate body. For all payment transactions, the business and data protection principles of the respective provider always apply. Therefore, please always take a look at the general terms and conditions and the privacy policy of the payment provider. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are created.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). Other payment service providers in addition to traditional banking/credit institutions. The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) will provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible parties if you have any questions about data protection-related topics.

Information on the specific payment providers – if available – can be found in the following sections.

 

Mastercard Privacy Policy

We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. The company Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium) is responsible for the European region.

Mastercard also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of data processing.

Mastercard uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a transfer of data there. These clauses oblige Mastercard to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data that is processed through the use of Mastercard in the Privacy Policy on
https://www.mastercard.de/de-de/datenschutz.html.

 

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company responsible for the European region is Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for Europe.

Visa also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Visa uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to and stored in third countries (such as the USA). Through these clauses, Visa undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on Visa’s standard contractual clauses, see https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

You can learn more about the data processed through the use of Visa in the Privacy Policy on
https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

 

Vimeo Privacy Policy

Vimeo Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details about this further down in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Vimeo?

We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. In the process, certain data may be transferred from you to Vimeo. In this privacy policy, we will show you what data is involved, why we use Vimeo and how you can manage or prevent your data or the data transfer.

Vimeo is a video platform that was founded in 2004 and has made it possible to stream videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo prioritizes high-quality content. On the one hand, the portal offers a lot of artistic content, such as music videos and short films, and on the other, documentaries on a wide variety of topics that are worth knowing.

Why do we use Vimeo on our website?

The goal of our web presence is to provide you with the best possible content. And to do so as easily accessible as possible. Only when we have achieved this, we are satisfied with our service. The video service Vimeo helps us to achieve this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right there on our site. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a page on our website that has a Vimeo video embedded, your browser connects to the servers of Vimeo. This results in a data transmission. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical info about your browser type, operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function. Vimeo may track and store these actions using cookies and similar technologies.

If you are logged into Vimeo as a registered member, more data can usually be collected because more cookies may have already been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while “surfing” our website.

Below we show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: “”
Intended use: This cookie saves your settings before you play an embedded Vimeo video. This way, the next time you watch a Vimeo video, you’ll get your preferred settings again.
Expiration date: After one year

Name: vuid
Value: pl1046149876.614422590111895461-4
Intended use: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiration date: After 2 years

Note: These two cookies are always set when you are on a web page with an embedded Vimeo video. When you watch the video and click the button to “share” or “like” the video, for example, other cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a sample of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: %5B%5D
Intended use: This Vimeo cookie helps Vimeo remember the settings you have made. For example, it may be a preset language, region, or username. In general, the cookie stores data about how you use Vimeo.
Expiration date: After one year

Name: continuous_play_v3
Value: 1
Intended use: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or replay a video.
Expiration date: After one year

Name: _ga
Value: GA1.2.1522249635.1578401280111895461-7
Intended use: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: After 2 years

Name: _gcl_au
Value: 1.1.770887836.1578401279111895461-3
Intended use: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiration date: After 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968
Intended use: This is a Facebook cookie. This cookie is used to display ads or advertising products from Facebook or other advertisers.
Expiration date: After 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos, as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York State, USA. However, the services are offered worldwide. In doing so, the company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored at Vimeo until the company no longer has an economic reason for storing it. Then the data will be deleted or anonymized.

How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can always delete or disable cookies in your browser settings. Depending on your browser, this works a bit differently. Please note that after disabling/deleting cookies, various features may no longer be available to the full extent. The following instructions show how to manage or delete cookies in your browser.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the settings at Vimeo.

Legal basis

If you have consented that data from you can be processed and stored by embedded Vimeo elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy text about cookies and view the privacy policy or cookie policy of the respective service provider.

Vimeo also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Vimeo uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about Vimeo’s standard contractual clauses, please visit https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.

You can learn more about Vimeo’s use of cookies at https://vimeo.com/cookie_policy, and you can read information about Vimeo’s privacy policy at https://vimeo.com/privacy.

 

YouTube privacy policy

YouTube Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details about this further down in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is YouTube?

We have incorporated YouTube videos on our website. This way we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.

In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can’t do without interesting videos. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google – thanks to the collected data – can really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can’t be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y111895461-1
Intended use: This cookie registers a unique ID to store statistics of the watched video.
Expiration date: After end of session

Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: After 8 months

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: After 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Intended use: This cookie attempts to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiration date: After 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7111895461-
Intended use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: After 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: After 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Intended use: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: After 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Intended use: Information about your login data is stored in this cookie.
Expiration date: After 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Intended use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: After 2 years

Name: SID
Value: oQfNKjAsI111895461-
Intended use: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: After 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Intended use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: After 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. Thus, the data can be accessed more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed into a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in Google Account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision – either 3 or 18 months and then deleted.

Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

YouTube also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

 

YouTube Subscribe Button Privacy Policy

We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters on a red background and the white “Play” icon to the left. However, the button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “Subscribe” button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. In this way, we want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.

If you see a built-in subscribe button on our site, YouTube sets – according to Google – at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your preset language this way. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5111895461Y
Intended use: This cookie registers a unique ID to store statistics of the watched video.
Expiration date: After end of session

Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: After 8 months

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: After 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 11189546195Chz8bagyU
Intended use: This cookie attempts to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiration date: After 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube thereby receives, for example, information on how long you surf our site, which browser type you use, which screen resolution you prefer or which actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

 

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: optimization of our service performance 📓 Processed data: such as IP address and and which icon files are loaded. More details can be found below in this privacy policy. 📅 Storage period: files in identifiable form are stored for a few weeks. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This way, the texts or fonts and icons are displayed appropriately on each device. In this privacy statement, we go into more detail about the data storage and data processing by this service.

Icons play an increasingly important role for websites. Font Awesome is a web font designed specifically for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired using the CSS stylesheet language. In this way, they replace old image icons. Font Awesome CDN is the easiest way to upload the icons or fonts to your website. For this, we just had to add a small line of code to our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be presented in a better way. This makes it easier for you to navigate our website and grasp the content. With the icons you can even sometimes replace whole words and save space. That’s especially handy when we optimize content specifically for smartphones.  These icons are inserted as HMTL code instead of an image. This allows us to edit the icons with CSS exactly as we want. At the same time, we also improve our loading speed with Font Awesome because it’s only HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.

What data is stored by Font Awesome?

Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed around the world, making it possible to quickly load files from nearby locations. Thus, as soon as you access one of our pages, the corresponding icons are also provided by Font Awesome.

In order for the web fonts to load, your browser must connect to the servers of Fonticons, Inc. In the process, your IP address is recognized. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution or the time of the page accessed is also transmitted.

These data are collected and stored for the following reasons:

• to optimize content delivery networks
• to detect and fix technical errors
• to protect CDNs from abuse and attacks
• to charge fees from Font Awesome Pro customers
• to know the popularity of icons
• to know what computer and software you are using

If your browser does not allow web fonts, a default font of your PC will be used automatically. As far as we know at the moment, no cookies are set. We are in contact with Font Awesome’s privacy department and will let you know as soon as we learn more.

How long and where is the data stored?

Font Awesome stores data about Content Delivery Network usage on servers also located in the United States of America. However, the CDN servers are located around the world and store user data wherever you are. In identifiable form, the data is usually stored for only a few weeks. Aggregated statistics about usage from the CDNs may be stored longer. Personal data is not included here.

How can I delete my data or prevent data storage?

Font Awesome does not, to the best of our knowledge, store any personal data about content delivery networks. Unfortunately, if you do not want data to be stored about the icons you use, you will not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the default font of your computer will simply be used.

Legal basis

If you have consented to Font Awesome being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Font Awesome.

From our side, there is also a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Font Awesome if you have given your consent.

We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially carried out by Font Awesome. This may result in data not being processed and stored anonymously, where applicable. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from possible other Font Awesome services where you have a user account.

If you would like to learn more about Font Awesome and how they handle data, we encourage you to visit their privacy policy at https://fontawesome.com/privacy and their help page at https://fontawesome.com/help.

 

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as IP address and CSS and font requests. More details can be found below in this privacy policy. 📅 Storage period: Font files are stored by Google for one year. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What are Google Fonts?

On our website we use Google Fonts. These are the “Google Fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

For the use of Google Fonts you do not have to log in or provide a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We’ll look at exactly what the data storage looks like in more detail.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use the Google Fonts to make all our online service as beautiful and consistent as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API, by the way, stands for “Application Programming Interface” and is used, among other things, as a data transmitter in software.

Google Fonts stores CSS and font requests securely at Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to be able to examine and move large amounts of data.

However, it is still important to remember that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google’s servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=111895461. You can only prevent data storage in this case if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of them for our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=111895461. Google does address privacy-related issues there, but it doesn’t really include detailed information about data storage. It is relatively difficult to get really precise information from Google about stored data.

Legal basis

If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Fonts.

From our side, there is also a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

 

Google Fonts Local Privacy Policy

On our website we use Google Fonts of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible. We have embedded the Google fonts locally, i.e. on our web server – not on Google’s servers. This means that there is no connection to Google servers and thus no data transfer or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provides for free. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. This way we act privacy compliant and do not send any data to Google Fonts.

 

Google Maps Privacy Policy

Google Maps Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as search terms entered, your IP address and also latitude or longitude coordinates. You can find more details about this further down in this privacy policy. 📅 Storage duration: depending on the stored data. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Google Maps?

We use Google Maps of the company Google Inc. on our website. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an internet map service provided by the company Google. With Google Maps, you can search for exact locations of cities, sights, accommodations or businesses online via a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ111895461-5
Intended use: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: After 6 months

Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google’s hardware or a natural disaster paralyzes the servers, the data will pretty much remain protected anyway.

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months – depending on your decision – and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the “Web and App Activity” section in Google Account. Click “Data and personalization” and then click the “Activity setting” option. Here you can turn the activities on or off.

In your browser, you can further disable, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. So data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Maps.

From our side, there is also a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at https://business.safety.google/adsprocessorterms/.

If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

 

Google reCAPTCHA Privacy Policy

Google reCAPTCHA Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance and protection against cyber-attacks. 📓 Data processed: Data such as IP address, browser information, your operating system, limited location and usage data. More details can be found below in this privacy policy. 📅 Storage period: depending on the data stored. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

What is reCAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. Here, in most cases, it is enough to simply check a box and thus confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to set a tick anymore. You will find out exactly how this works and, above all, what data is used for this purpose in the course of this privacy policy.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when you fill out forms on the internet. A captcha service is a type of automatic Turing test that is designed to ensure that an action on the internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the distinction between a bot and a human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but present considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate how likely you are to be a human even before the captcha is entered. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people on our site. Bots or spam software of any kind can safely stay at home. That’s why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason, we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually a human being. reCAPTCHA therefore serves the security of our website and, by extension, your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during registration in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website actually originate from people. The IP address and other data required by Google for the reCAPTCHA service may therefore be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA places an additional cookie on your browser and collects a snapshot of your browser window.

The following list of collected browser and user data does not claim to be exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.

• Referrer URL (the address of the page from which the visitor comes)
• IP address (e.g. 256.123.123.1)
• Information about the operating system (the software that enables your computer to run. Known operating systems are Windows, Mac OS X or Linux)
• Cookies (small text files that store data in your browser)
• Mouse and keyboard behavior (every action you perform with the mouse or keyboard is stored)
• Date and language settings (which language or date you have preset on your PC is saved)
• All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
• Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyses this data even before you click on the “I am not a robot” checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process runs in the background. Google does not tell you in detail how much and which data it stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-111895461-8
Intended use: This cookie is set by the company DoubleClick (also owned by Google) to register and report a user’s actions on the website when dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: After one year

Name: 1P_JAR
Value: 2019-5-14-12
Intended use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: After one month

Name: ANID
Value: U7j1v3dZa1118954610xgZFmiqWppRWKOr
Intended use: We were not able to find out much information about this cookie. In Google’s privacy policy, the cookie is mentioned in connection with “advertising cookies” such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored under domain google.com.
Expiry date: After 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users, prevent login fraud and protect user data from unauthorized attacks.
Expiry date: After 19 years

Name: NID
Value: 0WmuWqy111895461zILzqV_nmt3sDXwPeM5Q
Intended use: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you will always get tailored ads. The cookie contains a unique ID to collect the user’s personal settings for advertising purposes.
Expiry date: After 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc111895461-4
Intended use: Once you have ticked the “I am not a robot” box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to make user distinctions.
Expiry date: After 10 minutes

Note: This list cannot claim to be exhaustive, as experience has shown that Google changes its choice of cookies from time to time.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated enquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google’s European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection regulations of the Google company apply to this.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, data is automatically transmitted to Google as soon as you visit our site. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=111895461.

So when you use our website, you consent to Google LLC and its agents automatically collecting, processing and using data.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google reCAPTCHA.

On our part, there is also a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of the data processing.

Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at https://business.safety.google/adsprocessorterms/.

You can learn a little more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Google does go into more detail here about the technical development of reCAPTCHA, but you will search in vain for precise information about data storage and privacy-related topics there as well. A good overview of Google’s basic use of data can be found in the company’s own privacy policy at https://www.google.com/intl/de/policies/privacy/.

 

OpenStreetMap Privacy Policy

OpenStreetMap Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: optimization of our service performance 📓 Processed data: Data such as IP address, browser information, your operating system, content of the request, limited location and usage data. More details can be found below in this privacy policy. 📅 Storage period: the IP address is deleted after 180 days. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

What is OpenStreetMap?

We have integrated map sections of the online mapping tool “OpenStreetMap” on our website. This is a so-called open source mapping, which we can access via an API (interface). This function is offered by the OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address will be forwarded to OpenStreetMap. This privacy policy explains why we use features of the OpenStreetMap tool, where data is stored and how you can prevent this data storage.

The OpenStreetMap project was launched in 2004. The aim of the project is and was to create a free map of the world. Users collect data worldwide about buildings, forests, rivers and roads. Over the years, an extensive digital map of the world has been created by users themselves. Of course, the map is not complete, but in most regions it contains a lot of data.

Why do we use OpenStreetMap on our website?

Our website should first and foremost be helpful to you. And from our point of view, it is always helpful when you can find information quickly and easily. On the one hand, of course, it is about our services and products, but on the other hand, you should also have access to other helpful information. That’s why we also use the map service OpenStreetMap. Because this way we can show you, for example, exactly how to find our company. The map shows you the best way to us and your journey becomes child’s play.

What data is stored by OpenStreetMap?

When you visit one of our websites that offers OpenStreetMap, user data is transmitted to the service and stored there. OpenStreetMap collects information about your interactions with the digital map, your IP address, data about your browser, device type, operating system and on which day and at what time you used the service. Tracking software is also used to record user interactions. The company specifies the analysis tool “Piwik” in its own privacy policy.

The data collected is subsequently accessible to the relevant working groups of the OpenStreetMap Foundation. According to the company, personal data is not passed on to other persons or companies unless this is legally necessary. The third-party provider Piwik does store your IP address, but in a shortened form.

The following cookie may be set in your browser when you interact with OpenStreetMap on our website:

Name: _osm_location
Value: 9.63312%7C52.41500%7C17%7CM
Intended use: The cookie is needed to unlock the content of OpenStreetMap.
Expiry date: After 10 years

If you want to view the full-screen map, you will be linked to the OpenStreetMap website. There, among other things, the following cookies can be stored in your browser:

Name: _osm_totp_token
Value: 148253111895461-2
Intended use: This cookie is used to ensure the operation of the map section.
Expiry date: After an hour

Name: _osm_session
Value: 1d9bfa122e0259d5f6db4cb8ef653a1c
Intended use: With the help of the cookie, session information (i.e. user behavior) can be stored.
Expiry date: After end of session

Name: _pk_id.1.cf09
Value: 4a5.1593684142.2.1593688396.1593688396111895461-9
Intended use: This cookie is set by Piwik to store or measure user data such as click behavior.
Expiry date: After one year

How long and where is the data stored?

The API servers, databases and ancillary services servers are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information stored in truncated form by the web analytics tool Piwik will be deleted after 180 days.

How can I delete my data or prevent data storage?

You have the right to access your personal data and object to its use and processing at any time. You can manage, delete or deactivate cookies that may be set by OpenStreetMap in your browser at any time. However, this will prevent the service from working to its full extent. For each browser, managing, deleting or disabling cookies works slightly differently. Below you will find links to instructions for the most popular browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Legal basis

If you have consented to OpenStreetMap being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by OpenStreetMap.

From our side, there is also a legitimate interest in using OpenStreetMap to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use OpenStreetMap if you have given your consent.

If you would like to learn more about data processing by OpenStreetMap, we recommend that you read the company’s privacy policy at https://wiki.osmfoundation.org/wiki/Privacy_Policy.

 

WooCommerce Privacy Policy

WooCommerce Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as IP address, browser information, preset language settings, date and time of web access. More details can be found below in this privacy policy. 📅 Storage period: server log files, technical data and your IP address are deleted after about 30 days. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is WooCommerce?

We have integrated the open source store system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Through the implemented functions, data is sent to Automattic Inc, stored and processed. In this privacy policy, we inform you what data is involved, how the network uses this data and how you can manage or prevent the data storage.

WooCommerce is an online store system that has been part of the WordPress directory since 2011 and was developed specifically for WordPress websites. It is a customizable, open source eCommerce platform based on WordPress and has also been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this convenient online store solution to offer you our physical or digital products or services in the best possible way on our website. The goal is to provide you with a simple and easy access to our offer, so that you can easily and quickly get to your desired products. With WooCommerce we have found a good plugin that meets our requirements for an online store.

What data is stored by WooCommerce?

Information that you actively enter into a text field in our online store can be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and store this data. This may include credit card or billing information in addition to email address, name or address. Automattic may subsequently use this information for its own marketing campaigns.

In addition, there is also information that Automattic automatically collects from you in so-called server log files:

• IP address
• Browser information
• Default language setting
• Date and time of web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and possibly offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means that when you add a product to your shopping cart, for example, a cookie is set so that the product remains in the cart when you leave our website and come back at a later time.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Intended use: The cookie helps WooCommerce determine when the content in the shopping cart changes.
Expiration date: After end of session

Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204111895461-7
Intended use: This cookie is also used to recognize and save the changes in your shopping cart.
Expiration date: After end of session

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740111895461-4aa
Intended use: This cookie contains a unique identifier for you so that the shopping cart data can also be found in the database.
Expiration date: After 2 days

How long and where is the data stored?

Unless there is a legal obligation to keep data for a longer period of time, WooCommerce deletes the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that receive technical data about your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress sites) and to fix possible problems. The data is stored on American servers of Automattic.

How can I delete my data or prevent data storage?

You have the right to access and object to the use and processing of your personal data at any time. You can also file a complaint with a state supervisory authority at any time.

In your browser, you also have the option to individually manage, delete or disable cookies. However, please note that disabled or deleted cookies have possible negative effects on the functions of our WooCommerce online store. Depending on which browser you use, managing cookies works slightly differently. Below you can see links to the instructions for the most popular browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Legal basis

If you have consented that WooCommerce may be used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by WooCommerce.

From our side, there is also a legitimate interest to use WooCommerce to optimize our online service and present it nicely for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use WooCommerce insofar as you have given your consent.

WooCommerce also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus especially in the USA) or a data transfer there, WooCommerce uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige WooCommerce to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

More details about the privacy policy and what data is collected by WooCommerce and in what way can be found at https://automattic.com/privacy/ and general information about WooCommerce can be found at https://woocommerce.com/.

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